Hey, all:
I had a conversation recently with a friend and fellow TGJN member about whether we actually use the power of these 'Ning' networks to our advantage in our respective careers. In my opinion, the answer would be a resounding 'no' and I mean that for myself just as much as anyone else!
We are in a very deep and long-lasting recession. My profession, law, has been struck hard. The music industry has been struck. Jazz has been struck. I just don't think we can afford to conduct ourselves in a business as usual manner. We need to exchange thoughts, ideas, and services in the most efficient way and to the group of people most likely to want or be influenced by our services. I have a marketing degree and in the marketing world they call that "target marketing".
If you, like most of us, come to a 'Ning' site, slap up a profile essentially telling everyone how great you are and never return I would like to ask you: What was the point?
On the other hand, if you would like to network with other musicians, discuss how you handle issues in the music business, find a few fellow 'cats' to collaborate with artistically, consider a new producer, or whatever, have you considered using this as one of your resources? What better way to hear their music, see how they present themselves and get to know them in a relaxed manner.
In my case, I may be adding music law to my area of practice in the future and it occurred to me that these places are a great way to mutually exchange information. And there are other people who do other things that are not directly related to music but I have no doubt they can network as well. So many different kinds of people come here because they share one thing in common: they love Jazz.
So what do you think? Can we better use TGJN? And if so, how?
Tags: networking, ning
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